food and beverage

food and beverage

What impact do your potential customers have on the item selections and pricing of the menu?

1. What are the advantages of using menu engineering?
2. What is price elasticity, and why should it be considered when setting menu prices?
3. What is the danger of focusing too heavily on food cost percentages?

solution preview

Potential customers have direct impact on the item selection and the pricing of the menu. Before selecting items, a person has to consider the tastes and preferences of the potential customers. This enables a person to select items that will be consumed, as they will be preferred by the customers. Pricing of the menu determines the amount and type of customers one is to receive. As a result of this, one should

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