G03 Principles of Retailing

G03 Principles of Retailing

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.



Respond to the items below.


Part A:Categorize two food-oriented retailers using the width and depth of assortment classification system. Explain your category choice for each retailer.


Part B:What are the implications of the growth of combination stores and food-based superstores on the conventional supermarket?How can a conventional supermarket effectively compete against a food-based superstore?



Part C:Explain how a supermarket retailer can estimate the degree of market saturation for a given location.

Preview of the answer..

There are many food-oriented retailers and the primary one covered in this paper is Whole Food and MacDonald’s companies. Under width and depth classification, Whole Food organization can be classified as under depth which means that the organization is intense in scope as immerse the business into product category as well as specialized services. Whole Food primarily specializes in the provision of organic foods. It is devoted to improving the nutrition of food offered to children (Lipson, 2006). Furthermore, the organization competes on the basis of expertise. On the other hand, McDonald’s..

APA 1017 words

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