G03 Principles of Retailing

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Respond to the items below.

Part A:What are the advantages and disadvantages of advertising, public relations, personal selling, and sales promotion from the perspective of a small independent retailer?

Part B:Develop a promotional budget for a new ready-to-assemble furniture retailer located in a college town using the objective-and-task method.

Part C:Develop a vertical audit form for customer service for the same ready-to-assemble furniture retailer specializing in the college student market.

Part D:Explain how the same ready-to-assemble furniture retailer can improve its customer service program through use of the principles of the total retail experience and relationship retailing.

Preview of the answer..

There are different principles of retailing; this paper discusses the advantages and disadvantages of personal selling, sales promotion, advertising, and public relation. Also, the focus is to develop a promotional budget and vertical audit for a ready-to-assemble furniture retailer that is located in a college town applying the objective-and-task-method and explaining how it will improve customer service using principles of relationship retailing and total retail experience. Moreover, it will be important..

APA 1495 words