Gap Analysis of Service Quality
Assignment:
Consider each of the five gaps where customer expectations might not be met. Write a graduate-level paper on Gap Analysis, relating it to your organization and incorporating the bulleted areas below into your paper.
• Is service quality a topic of discussion in your organization? Should this be of concern to your organization?
• Which of the 5 Gaps do you believe is the hardest to close for your organization and why?
• Using your organization, for each of the five gaps, discuss the situation then list specific actions that the firm could take to improve the likelihood that customer expectations will be met on a regular basis.
• If you wanted to improve service in your organization, what would you recommend? Which Gap would you start with and why? In what order would you then proceed to close the Gaps for your organization and why?
APA
preview of the answer..
If service quality is a topic in my organization
The goal of many organizations is usually to earn huge profits. However, this goal can only be achieved with high revenue collections. In order to increase revenue collection, an organization needs to have a wide customer base. There are several ways of attracting customers such as using effective and appropriate marketing strategies. However, the major task is usually retaining old and attracting new customers. In order to achieve this, an organization needs to provide high quality services. Through these services, customer needs will be met, therefore being satisfied. Through satisfaction, they will end up being loyal to the organization and also bringing their friends and family members. Based on these aspects, the quality of customer …
901 words APA