Global International (GI)-Local Responsiveness (LR) Framework
Global International (GI)-Local Responsiveness (LR) Framework
Read the chapter8 PowerPoint slides. Use the Global Integration (GI)-Local Responsiveness (LR) framework to analyze the following industries (highlight in each of these industries, which need/pressure should firms concentrate on, and explain briefly why):
- Microprocessor (2 points)
- Movie-making (2 points)
- Air Travel (2 points)
- Banking (2 points)
- Automobile (2 points)
Answer preview…………
Microprocessor
The micro business strategy should major in multi-domestic strategy. There are different needs among different people on the requirements of the computer, and hence the microprocessors must be tailored to the customer’s specific needs and preferences. The market, therefore, differs not only among the different regions in the world but also among the individual communities and sectors (Hitt, Ireland & Hoskisson, 1998). On the other hand, competition is very stiff and hence to beat the competition and ensure that the firm remains competitive, the customer’s needs must be met specifically. As a global firm, the needs of all categories of customers must be at the fingertips otherwise the customers will not find utility and satisfaction in the company’s products………
APA 627 words