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Have you been in a situation where you bought something based on how it was described in the marketing campaigns, only to realize that it doesn’t meet your expectations?

Have you been in a situation where you bought something based on how it was described in the marketing campaigns, only to realize that it doesn’t meet your expectations?

Discussion 1

You are writing an editorial refuting the banning of toys in Happy Meals in Santa Clara county on the basis that McDonald’s practices are not unethical. Rather than concentrating on the health issues, please concentrate on the ethics in your editorial, stating at least two ways in which McDonald’s is not violating the marketing code of ethics. Your post should be completed by 250-300 words.

https://www.youtube.com/watch?v=MnpcsT7iDQk

Marketing is:

The management process by which goods and services move from concept to the customer.

It includes the coordination of four elements called the four P’s of marketing:

  1. Identification, selection and development of a product,
  2. Determination of its price,
  3. Selection of a distribution channel to reach the customer’s place, and
  4. Development and implementation of a promotional strategy.

For example, new Apple products are developed to include improved applications and systems. The products are set at different prices depending on how much capability the customer desires. They are promoted and sold in places where other Apple products are sold.

What is Marketing Ethics?

The following principles are good indicators of marketing ethics and should govern your interactions as a marketer:

Honesty – Be forthright in dealings and offer value and integrity.

Responsibility – Accept consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment.

Fairness – Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers.

Respect – Acknowledge basic human dignity of all the people involved through efforts to communicate, understand and meet needs and appreciate contributions of others.

Transparency – Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure.

Citizenship – Fulfill all legal, economic, philanthropic and societal responsibilities to all stakeholders as well as giveback to the community and protect the ecological environment.

Discussion 2

This week we have reflected on responsible marketing. Have you been in a situation where you bought something based on how it was described in the marketing campaigns, only to realize that it doesn’t meet your expectations? What was the product / service, how was it marketed, and what would you do if you were in a position to influence the marketing methodology for that product or service?

Prepare a 350 – 400 word response to the above questions. Be sure to provide detail and identify theories or best practices when they are needed.

 

 

Subject: Business

Answer preview “Have you been in a situation where you bought something based on how it was described in the marketing campaigns, only to realize that it doesn’t meet your expectations?” essay………………

apa 434 words

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