Health Care Organizations’ Negative Brand Image

Health Care Organizations’ Negative Brand Image

350- to 500-word response to the following question:

• Identify two health care organizations that have a negative brand image.
  • What event or series of events led the organizations to this situation?
  • What branding strategy(s) would need to be implemented to restore a tarnished brand?

Cite at least 1 peer-reviewed, scholarly, or similar reference.

Format your citations according to APA guidelines

Answer preview………

Bellevue hospital is one among many City-run hospitals that has severally been under scrutiny due to malpractices. A one-month probe by Daily News investigation unearthed faked records, covered up botched operations, malpractices and deadly accidents (Ginter, Duncan & Swayne, 2018). The survey found out a lot of cover-ups of human suffering most of who died as a result of medics’ negligence and relatives who never knew the truth about the death of their loved ones or the accidental injury those who were lucky to survive got from the medics. Word had spread long before the investigation, and most people did not want to take their loved sick ones to Bellevue hospital. The study only proved what the public already knew………..

APA 506 words