Hotel Strategic Marketing Brand Management

Hotel Strategic Marketing Brand Management

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  1. Marketing Mix – Please identify how the hotel addresses each marketing tool.

  2. Product

  3. Core product

Through the management of Ryan Sawyer, Apollo Hotel has been able to achieve a lot within the ten months. Due to its’ marketing strategies, the Hotel was able to acquire the name “Value Lodging.” The core value of the hotel is convenience and value for money.  It is so because the hotel lodging charges are very optimal making them very attractive to corporates,…………….

APA 882 words

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