How Didi Fought Uber in China and Won: Next, Taking on the World
How Didi Fought Uber in China and Won: Next, Taking on the World
Description
How Didi Fought Uber in China and Won: Next, Taking on the World
Your assignment this week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook). We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market.
Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, develop an essay responding to the following questions.
- Why did Uber want to expand into China and what was so appealing about the Chinese market?
- What advantages did Didi have to help it win its competitive battle with Uber?
- What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?
- Assume you have been hired by Didi to evaluate Uber’s leadership team and the company culture they foster. Include in your evaluation the strengths of the Uber management team as well as the weaknesses that Didi could capitalize on in order to make Didi’s company more appealing to customers.
Policy:
Your essay is required to be 6 to 7 pages in length, which does not include the title page and reference pages, which are never a part of the content minimum requirements.
- Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles. Use the Saudi Digital Library to find your resources.
- Use Saudi Electronic University academic writing standards and follow APA style guidelines.
- It is strongly encouraged that you submit all assignments into Turnitin prior to submitting them to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin—Student Guide for step-by-step instructions.
- Plagiariism percentage must be very very low.
- Attached grading rubric and APA style format Please follow it and other information may needed!
Requirements: 7 pages
Subject: Masters Management
before u start PLEASE read and pay attention to the attached, this the work u did last time, BUT with the Dr. comment’s please follow his instructions. The last one I got better grade than before but still we need to get good grade – see attached previous paper and see how the professor grades
Answer preview for the “How Didi Fought Uber in China and Won: Next, Taking on the World” essay……………………..
apa 2236 weords