How do health care managers benefit from the study of marketing?

How do health care managers benefit from the study of marketing?

I don’t understand this Health & Medical question and need help to study.

Please answer each individual question with 200 words each and a reference each.

1. How do health care managers benefit from the study of marketing? How would you use marketing in your practice to reach organizational goals?

2. What are the roles of marketing ethics and social responsibility in health care today? How does the health care leader ensure appropriate marketing practices?