How important is advertising content and why as it relates to your chosen documentary?
Fyre Festival Fiasco: Marketing Lessons
Watch one of the following:
- Art and Copy:
Art and Copy Full Movie (Links to an external site.) https://www.youtube.com/watch?v=raitw4z_0BE&list=PLbVqxLSspfMi2wOVbBbNQDB8apXQIYb5k&index=18&t=1524s
- College, Inc.
Here:
https://www.pbs.org/video/frontline-college-inc/ (Links to an external site.) https://www.pbs.org/video/frontline-college-inc/
or here
- (Links to an external site.)PBS Frontline, “The Persuaders”
https://www.pbs.org/wgbh/frontline/film/showspersuaders/ (Links to an external site.)
- Fyre: The Greatest Festival that Never Happened (need NetFlix to watch)
https://www.netflix.com/title/81035279 (Links to an external site.)
Answer these questions:
- Summarize the documentary using relevant terms in your promotion management textbook.
- What marketing strategies were utilized (if Art and Copy, just pick a few examples) and why were they successful? Who were their target markets and how was advertising utilized (in what ways, copy text, messages, etc.)?
- What are the 3-4 big takeaways from the documentary.
- How important is advertising content and why as it relates to your chosen documentary?
- List 2-3 things you learned about advertising in these documentaries.
About 200-250 words to answer each question.
3 days ago
REQUIREMENTS
Alabama State University
Masters Marketing
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