How will you utilize technology in your marketing plan?
Technology in Food Truck Business
- business plan is food truck
- technological – How will you utilize technology in your marketing plan? Is the right technology available? How will you utilize the web-site? Each technological breakthrough influences the marketing mix. Issues faced by marketers in the technological environment includes: R & D expenditures, rapidly changing life styles and business operations, new forms of communications, automation, etc.
3 hours ago
REQUIREMENTS
Amberton University
Marketing
i have something to say
3 hours ago
actually its a group project about a business plan for food truck and im doing this part and i tell them that idea of opening its own app can you please mention that too. 2 references and at least one and half page needed.
i will be thankful for your help
3 hours ago
here is the full question may be it can help for you
Important Elements – Your Guide
Suggested Format
This is a business plan that designed for a non-manufacturing business like a sporting goods, dry cleaners, accounting services, technology, retail, etc.
- Table of Contents
- Company Overview
- Environmental Environment Analysis
- Legal and Regulatory Forces – protection for customers in terms of safety, fair pricing, truth in advertising, equal treatment to all, restriction in trade (could fall under political if in an international dealing), contractual relationships, etc.
- Competitive Forces – direct or indirect competitors. Consider market structure: perfect competition, monopolistic competition, oligopoly, or monopoly.
- Sociocultural – emerging gender roles and household roles, ethnic and nationalistic allegiances, environmental concerns, consumer attitude towards business, and vice versa, attitudes towards materialistic things as well as well as self, etc.
- Technological – How will you utilize technology in your marketing plan? Is the right technology available? How will you utilize the web-site? Each technological breakthrough influences the marketing mix. Issues faced by marketers in the technological environment includes: R & D expenditures, rapidly changing life styles and business operations, new forms of communications, automation, etc.
- Economic – income levels and social class distribution, demand for various goods, interest rates, savings and debt, inflation, taxes, employment, internationally currency rates, etc.
- Political – Fiscal policies, tariffs, Foreign trade agreements, market entry requirements, import/export restrictions, type of government you are dealing with (socialism, communism, mixed economy), or growth of Political Action Committees.
- SWOTAnalysis
(not only identify them, but how they will be utilized)
- Marketing Plan –
– Marketing Mix (consists of the four p’s: price, promotion, product, and place
or distribution) With all four of these you must take into consideration your
target market
It is important to remember, if you have two target markets, you must two marketing mixes. What appeals to one market, probably does not appeal to the other.
- Operations
- Financials (Try and be as thorough as possible on the following). Consider the items that yo u will need to start a business)
Note: Many times, people think they need to buy products for their business. Have you ever thought about leasing? Although we do not like to think about our business failing, it if does, our liabilities are much less if we are leasing than buying. Keep in mind that unless you have incredible amounts of resources or your market is the affluent, you want to focus on the necessities of your business. In other words, you are just trying to get the doors open and be presentable.
Some of the components in the business plan may or may not be applicable to your plan. If they are not applicable, then feel free to exclude them, but be sure they are not applicable.
Please do not use word for word from any source
Answer preview………………………………
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