Select a humorous communication artifact, such as an ad, stand-up comedian routine, situation comedy or literary work, and explain its effectiveness or examine its implications. Write a 5 page paper that includes an introduction, description of artifact, the application of a theory, discussion of results, and conclusion. Supply a list of Works Cited on a separate sheet.

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Scientifically, humor has been proven to be a good medicine to almost all problems in humanity. This is the same case when it comes to advertisements and advertisers use humor among other techniques to capture more attention from their audience (Curphey, 2007). The public always appreciates humor regardless of whether it is a subtle joke or blatantly obvious humor. Creation of creative and a funny topic plays a major role in the remembrance of the given topic. Despite the several researches of using humor in advertising, most advertisers use the method on faith that it will work. There is lack of a clear conceptual focus on how exactly humor affects advertising (Eckler, 2011). Results from recent researches dictate that advertisers employ …

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