“hybrid” strategy
What are the pros and cons of “hybrid” strategy? How is it achieved?
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APA, 300 words
three references
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solution preview
According to Solyp (2013), a “hybrid strategy” refers to a technique that enables a business to associate differentiation and low cost production in an effort to increase its level of competitiveness. IKEA is a good example of a company that has applied this strategy and realized a considerable level of success in terms of reduced production costs.
The pros of a hybrid strategy include the following. A major advantage of this strategy is that a business finds it extremely easy to increase productivity and maintain high quality products. With the increased production
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