Identify a purchase decision you made recently and identify the social tools you used to help make the decision.
Identify a purchase decision you made recently and identify the social tools you used to help make the decision.
Part 1
Review the table in attachment from chapter 9 in SMM text on Social Commerce Decisions (file attached). Consider when you make a purchase decision. Review the decision stages and associated tools. Identify a purchase decision you made recently and identify the social tools you used to help make the decision. Additionally, consider the stages and tools offered and how your business (idea) or an existing business can or does use the stages and tools to support customer purchase decisions.—————————————————————
Part 2
Choose from one of the two options below.
1 – Social Games
- Play a social game and note the branding and advertising messages in the game and your reactions to them. How does your experience with the branding/advertising in the game affect your attitude toward the brand?
2 – Social TV
- Follow hashtags related to your favorite programming on social media networks. For example, if you like a TV show, search for the show using related hashtags (#sharktank) in your preferred social media platform and note what if any discussions or engagements exist around the hashtags. Do you or would you participate in the discussions? Why or why not?
Requirements: Not too long, a small paragraph | .doc file
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