Identify and describe a product that might be used on a daily basis. Then respond to the following questions about it:
Marketing strategy: iPhone 11 Pro
Identify and describe a product that might be used on a daily basis. Then respond to the following questions about it:
- As a marketer of that product, who would be your target market?
- Create a differentiation strategy that would lead to a competitive advantage.
- List some features of the product you identified above.
- Now, review the three levels of product (Chapter 8). Discuss all three levels relating to that same product. What is the marketing implication of your list of features of the product versus the three levels of product analysis?
- At what stage of the PLC is this product? Discuss how the marketing mix changes based on the stage of the PLC.
Use quotes and sources for any source used (a minimum of two citations for all discussions).
The Three levels of product from chapter 8 are
- Core Customer Value
- Actual Product
- Augmented Product
4 hours ago
REQUIREMENTS
Columbia College
Marketing
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