Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.
Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.
Subject: MKTG630-2102B-02 – Applied Managerial Marketing
References: Need at least 3 or more
Topic: Developing the Brand Strategy (Unit 3 Discussion Board)
Details: Must be at least 400-600 words If you need any more information, please let me know. Thanks
Will send 2 attachments, one is the assignment details and the other is just an example of the format from the instructor.
Assignment Details:
Assignment Description
Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).
Now that you’ve analyzed the environmental situation and established who is in the target market, it is time for product development. Product design is crucial because new
products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding.
Primary Task Response: Within the Discussion Board area, write 400600
words that respond to the following questions with your thoughts, ideas, and comments. This will be
the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for
a working lunch and brainstorming session.”
“That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.”
Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle.
We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive
background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product
from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers?
You create the following list of items that you need to address:
Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.
Product name
Advertising slogan or tag line
Product attributes
Product benefits.
Answer preview for the “Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.” essay……………………………….
apa 580 words