Integrated Marketing Communications, Advertising, and Sales Promotion

Integrated Marketing Communications, Advertising, and Sales Promotion

Initial Post

Review the following information to see how Taco Bell used integrated marketing communications and social media to communicate its message:

Background on Taco Bell

• Read the video case in the textbook on 493-495.
• Watch the Taco Bell case video: http://www.viddler.com/embed/df449288(Links to an external site.)Links to an external site.
• Review the following online websites and articles:
  • Taco Bell’s Marketing Strategy: http://www.businessinsider.com/taco-bell-marketing-strategy-2014-3(Links to an external site.)Links to an external site.
  • Taco Bell and IMC: http://blog.imagesmith.com/2012/03/14/integrated-marketing/(Links to an external site.)Links to an external site.

***Based on the information provided, put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s repositioning efforts, and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.***

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APA 807 words