When working in the marketing field, marketing personnel use various stereotypes in messaging to help relate to consumers.

When working in the marketing field, marketing personnel use various stereotypes in messaging to help relate to consumers.

When working in the marketing field, marketing personnel use various stereotypes in messaging to help relate to consumers. Over time these images become perceptions of reality by the public and change attitudes and behaviors. It is important for people working in marketing to understand how their actions may be perceived by consumers. This Discussion presents the relationship between consumer desires and reality.

Mini-Case Analysis: Review “Segmenting and Targeting the Audience chapter story “Dove Audiences Redefine Beauty” on page 55. Next, go online and search for “Dove Self Esteem Project” and review the website information.

1. How does this campaign reflect cultural or social insight?
2. How does the psychological insight help segmentation of the market?
3. Is the target audience obvious, and how do you think the target audience will respond to the campaign?

Minimum of 100 words.

4 hours ago

REQUIREMENTS

marketing  audience

the reading material sources for you:

• “Segmenting and Targeting the Audience”
  Moriarty, S., Mitchell, N., & Wells, W. (2015). Segmenting and targeting the audience. In Advertising and IMC: Principles and practice (10^th ed., Chapter 5). Pearson.

• “Business and Media Ethics”
  Thiroux, J., & Krasemann, K. W. (2015). Business and media ethics. In Ethics: Theory and practice (11^th ed., Chapter 15). Pearson.

Answer Preview…………….

APA 368 words