Integrating CRM into an Airline’s Corporate Culture

Final Paper

We have determined that change is inevitable and subject to a number of variables attributing to the success or failure of the change process. The Final Paper is an exploration of a change initiative that you have personally experienced or researched. The paper should demonstrate your knowledge of the change process through a comprehensive analysis and discussion of the following aspects of organizational change. Your paper must include:

An identification and description of a professional change initiative personally experienced or researched.
A discussion of the change initiative as seen through the eyes of the leader and the follower.
A discussion of the successes and failures experienced during the change event.
An analysis of the concepts and theories used to facilitate the change process.
An evaluation of the impact of the change upon the organization.
A discussion on the sustainability of the change effort.
Writing must be in third person

You must incorporate concepts and theories relating to the change process as they apply to each section of the paper.

Writing the Final Paper

The Final Paper:

Must be eight to ten double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must use headers to identify the specific aspect of change within the paper.
Must end with a conclusion that reaffirms your thesis.
Must use at least three scholarly sources from the Ashford University Library, in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center

6 hours ago

REQUIREMENTS

leadership Organizational Change business description 10 pages, Double Spacing

Answer preview…………

In spite of the imperatives for organizational changes as a strategy for managing the dynamics of the global business environment, evidence from several empirical studies showed that three out of four change initiatives would fail to deliver expectations. In the case of airline companies, the increasing adoption of technological solutions and access to information is creating new paradigms that the leading companies must respond to, as well as develop sustainable initiatives that would contribute to increased market share or maintenance of current position. Also, the corporate culture and practices of relying on the traditional models of brand image, the scale of operations, and market presence for the delivery of stakeholders’ expectation require modifications to meet the demands of the future. A comprehensive analytical review of the integration of customer relationship management solutions into the corporate culture of an airline company revealed the importance of appropriate leadership styles, employee commitment, and the application of the principles of the change management theories……….
APA 3119 words