The iPhone and the U.S. as its Biggest Beneficiary
The iPhone and the U.S. as its Biggest Beneficiary
Previous literature on technology use and acceptance had emphasized on functional factors as the determinants of decisions regarding adoption and the use of technologies. This position assumes that customer’s desire to use a particular technology is based functional needs. However, the introduction of the mobile communication technology of the iPhone by Apple Inc. suggests that consumers adopt and use new innovative not just for functional purposes but for the experience as well (Arruda-Filho, Cabusas & Dholakia, 2010). Apple’s iPhone is a revolutionary mobile device that offers integrated products and services. It is a handheld computer-cum-phone with many functionalities. It opened up new possibilities to combine functional tasks and social appearance that helped the company generate billions of….
APA 2339 words