Journal Article Abstract: Blue Ocean Strategy

Journal Article Abstract: Blue Ocean Strategy (Kim & Mauborgne, 2004)

Students must prepare written abstract of the article. Abstract should include: (1) Identify any new terms or concepts that were brought forth in the article and write a brief definition of each term or concept; (2) Identify at least four important facts; (3) What is the rationale, justification and importance of the material that was presented; (4) What specific examples, concepts or tools from the article will help you lead your organization; (5) How can you incorporate the information from the article into your role as a future entrepreneur; (6) What is the overall impact of the article. The abstract should be between 2-3 pages.

Grading Rubric:

Grading of the abstracts will be as follows:

V+ = 95 – student shows robust grasp of the theories/frameworks and their application to entrepreneurship. Shows outstanding effort at summarizing main points and articulating impact.

V = 85 – student shows above average understanding of theories/frameworks and their application to entrepreneurship. Shows adequate attempt at summarizing main points.

V- = 75 – student shows average understanding of theories/frameworks and their application to entrepreneurship. Lacks understanding depth of content.

V– = 65 – student shows below average understanding of theories/frameworks and their application to entrepreneurship. Not acceptable for graduate level work.

Answer preview…….

Journal Article Abstract: Blue Ocean Strategy (Kim & Mauborgne, 2004)

The article begins by claiming that firms should not compete in extremely competitive and volatile markets. Instead, they should drive growth and profitability by venturing in untapped markets. Operating in competitive markets is stressing and unlikely to yield to organization development. This is because firms launch aggressive operational strategies to outcompete their rivals launching aggressive marketing campaigns and lowering prices of their commodities. In the long-run, space gets crowded, profits decline, and growth prospects shrink

APA 867 words