Read the case study located on page 272 of the section titled Case Studies in your textbook and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:

To consider the viability of Logitech’s future, the CEO of Logitech, has brought you in as a consultant. Your task is to use the company’s competitive analysis to predict it’s future. To do so, complete the following tasks:

  • Appraise the effect of Logitech’s size upon its ability to sustain its global positioning.
  • Appraise Logitech’s speed of strategic decision making and implementation upon its ability to maintain or increase its market position.
  • Determine whether Logitech’s past ability to innovate can be translated into continued successful market positioning. If not, what competitive advantage can Logitech exploit to maintain its position as an industry leader?
  • How does Logitech’s quality standards impact its ability to be successful in the future?




preview of the answer..

Logitech International S. A is a Swiss company that supplies personal computers and tablets accessories all over the earth. The company has a headquarter in Lausanne, Switzerland and Newmark in the U.S. Logitech deals in a wide range of products like keyboards, mouse. Earphones and game controllers. The company is well positioned across the world with offices throughout Europe, Asia and the rest of the Americas. Sales and marketing activities are categorized into three geographical regions touching America, EMEA and Asia Pacific. Logitech Inc. has the right size to sustain global market. Logitech distributes its products in more than 100 countries through a retail channel and other partners. This means that the company has a strategic sales distribution. If the world trade never existed, the company could have business especially …

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