LP04 Assignment: Know Your Audience

Directions

This assignment will be based on the following scenario about Bob’s Small Time Grocery:

Background:

Bob’s Small Time Grocery liked your document describing the web design process. They may have misunderstood their participation in the process and believe that you are ready to build a web site that caters to everyone. They are unaware that the site may need additional pages with targeted content for specific audiences. You must provide evidence that their target audience is different than their current expectations.

For this assignment, you will create three personas that describe the majority of their web site visitors. Persona constraints are listed in User Research Document Components. With these personas, you will justify the need for additional pages and the improved user experience with targeted pages.

Writing Guidelines:

Prepare a user research document that will be 2-3 pages in length

Use a “12” point font (Arial or Times New Roman)

Use single-spaced lines instead of double-spaced

Use APA style citations for any references

Cite any information referenced from another source

Use correct sentence structure and grammar

User Research Document Components:

Choose a fictitious person’s name for each persona.

Create one persona that describes a teenager who enjoys playing video games and tends to eat lots of junk food. He prefers microwaveable meals.

Create one persona that describes a traveling consultant who is always on the go and who rarely cooks for himself. He tries to eat fresh fruit and vegetables to stay healthy.

Create one persona that describes a mother of four children (all under 10 years old) and she is always searching for new recipes. She bakes and sells cupcakes as a side business, so she has very little time to research recipes and prepare meals for her family.

For each persona, use the above information and create new information that will help you justify the need for different content. Use the Facts, Behaviors, and Needs/Goals categories from the LP04 Learning Activities to organize your information. Create at least 3 facts, at least 3 behaviors, and at least 3 needs/goals for each persona.

After the personas have been defined, discuss different content that would provide a better user experience for each persona when they visit the new Bob’s Small Time Grocery web site.

Submit this assignment to the dropbox “LP04 Assignment: Know Your Audience.” You can navigate to this dropbox by clicking the “next” arrow at the top right of your screen. This assignment is worth 50 points and will be graded according to the scoring guide below.

Answer Preview…………….

Online shoppers for grocery and retail products have a wide range of options because of the positive impact of the introduction of technological solutions in the industry. Aside from the high-level competition in the industry, the stores are using brand differentiation and sales promotions to attract the interests of various kinds of shoppers. These considerations are………………

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