Market Analysis Using Market Segmentation, Market Potential, And Strategies

Please submit the Market Analysis Using Market Segmentation, Market Potential, and Strategies to the grade book. Your submission should be a minimum of 2 pages written in APA format, including a cover page and a reference page.

In this unit, marketing’s role in the achievement of an organization’s objectives was introduced.

Practice: Imagine your company (or the business where you’d like to work) has asked you to conduct a market analysis using market segmentation, market potential, and strategies. This is market analysis will be added to the organization’s final marketing plan. Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.

Market Analysis Using Market Segmentation, Market Potential, and Strategies

Provide an introduction to Market Analysis using the criteria listed.

· Define your company’s market for a new or existing product

· Describe Market segmentation for your company’s product

· Describe the Market Potential and strategies

Introduce one market metric or chart that is important to the final marketing plan. Describe that metric or chart and its importance to this type of marketing plan.

Please submit your outline for Unit #2 Project Milestone

Answer Preview

An effective marketing strategy entails identifying a specific target market and developing an effective marketing mix that would appeal to the potential clients. Decisions which determine the appropriate marketing mix are determined using several elements, such as promotion, price, and the nature of products. However, the marketing teams should not just focus on developing an ideal promotional strategy. Instead, they should seek to provide value to their crucial market segments. Therefore, the Eden Tea must conduct a…

APA 683 words