Market segmentation
Market segmentation
Write a paper on a company and product of your choice and discuss the market segmentation within that industry along with the target market for the company’s product. Choose a company in the USA
Required Elements:
- No more than 1200 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- A positioning statement for the product with careful consideration of the brand and strategy
- Your paper should be consistent with APA guidelines.
- include 4 references
preview of the answer…
As explained by Weinstein (2013), market segmentation refers to a systematic process of dividing product market into meaningful, identifiable, and relatively similar groups or segments. The overall objective of market segmentation is to make it easier for company marketers to distinguish or identify the most appropriate marketing mix that will appeal to a given group of customers. Segmentation process also enhances effective strategic planning because of its ability to utilize power and resources in a manner that allows the company to realize ultimate sales
APA 1307 words