Market target and needs

Assignment Purpose: This is the first portion of your Team’s Marketing
Plan for your product.
Assignment: Write a 2,800- to 3,500-word paper that includes the
• An overview of the organization
• A description of the product
• A SWOTT analysis of the organization and offering
• A competitive analysis of the organization and offering using Porter’s
five competitive forces model
• The criteria you will use to segment your market and select your
target market including geographic, demographic, psychographic, and
behavioral factors
• A description of your target market
• Needs that cause your target market to buy including emotional and
logical drivers
• A written positioning statement that identifies:
• Your target market
• The needs that drive purchase
• Your organization’s industry category
• How your organization solves the target’s needs
• Your organization’s competition
• What makes your organization different from its competition
Include sources of Secondary Research that support your analysis.
Format your paper consistent with APA guidelines.
This product is Beats headphones
 My part is Description of your Target market & Needs that cause your target market to buy including emotional and logical drivers
. Word count should be 750.

preview of the answer..

Headphones are viewed as the best gadgets to use while listening to music. This is because of the fact that the sound seems amplified thereby enabling an individual to hear the lyrics of the song effectively. This is the reason why many people usually strive to own at least one pair of the headphones. However, there are different headphone brands in the market which target different customers. For this reason, headphones tend to vary in design, shape and features. Today, the Beats Headphones by Dre are a fashion accessory to many people in the society. People like to purchases these headphones mainly for intrinsic purposes rather than their main …

835 words APA

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