Nike Air Jordan basketball shoes were a fashion among younger customers in the United States.Graph the life-cycle curves of the two products on the same chart.
Midterm Assignment 3
A few years ago, pet rocks were a fad and Nike Air Jordan basketball shoes were a fashion among younger customers in the United States.
Graph the life-cycle curves of the two products on the same chart. How do the two curves differ from one another? What are the major marketing implications for each product?
Write a 1-2 page paper that in your own words discusses these curves and the implications.
You can use other examples to support your ideas. Be sure to cite and list any references that you use.
The rise of basketball as the top sport in US resulted tremendously on different fashion change among the youth. Basketball stars became role models to the society. Their way of life was being imitated by all the youths. From the clothes they wore, to wrist watches and also shoes formed the basis of the imitation. The main focus soon shifted to shoes. The key star who had much influence was Jordan. Nike contracted him as their brand ambassador and came up with his own customized shoes (Holt, & Holt, 2004). The shoes became a trademark not only for other………
APA 365 words