Marketing Concepts
Marketing Concepts” Please respond to the following: *Provide a recent example of a product you purchased that demonstrates marketing as an exchange relationship. Analyze the 4Ps as it relates to this purchase’s exchange relationship. *Make an argument for the most important and the least important aspect of the 5Cs.
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In the recent past, just as sales has moved from being extensive diatribe on the features to building relationships with the customers, so has marketing moved from being products to relationship with customers. With the old philosophy that states that make a great product and it will sell itself or customers will com, many businesses will miss the fact on creating long-term customers
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