Marketing and the Health Care System

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Assignment 1: Marketing and the Health Care System
Due Week 4 and worth 300 points
Select a health care provided with which you are familiar and write a four to six (4-6)
page paper in which you:
1. Determine the direct impact of marketing for the health care provider you selected.
2. Outline a strategy for the health care provider you selected to determine the utilization
of its products or services.
3. Outline a marketing strategy for the health care provider you selected.
4. Recommend at least three (3) separate ways the health care provider you selected
could shape the buying decisions of its customers.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional
organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
 Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or school-specific
format. Check with your professor for any additional instructions.
 Include a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the reference
page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
 Describe the health care system and the role of marketing.
 Analyze the competitive environment of a health services organization and identify a
course of action that will allow for strategic marketing success.
 Use technology and information resources to research issues in health services
marketing.
 Write clearly and concisely about health services marketing using proper writing
mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the
paper, and language and writing skills.

Answer Preview…………

Introduction. Health care trends frequently change as a result of the changing business environment in the world and specifically in the United States. Healthcare marketing is the new approach being adopted by most of the healthcare providers to cope up with the stiff competition and the changing customer’s tastes and preferences. The HCA healthcare has also ventured into healthcare marketing to expand its market and still maintain its current customers. This paper critically analyzes the impacts of HCA marketing, strategies to determine the utilization of its products, HCA marketing strategies, and how HCA can influence buying decisions of its customers. Impacts of HCA Health Marketing. The intensive healthcare marketing conducted by the HCA health Centre has brought about enormous implications in the operation of the hospitals. First, HCA health Centre has expanded its market to most of the regions in the United States and abroad. According to every1-integrated campaign for HCA healthcare UK, the hospital has branches in Virginia, Colorado…………

APA 1485 words