Marketing Plan
Marketing Plan
Measurement and Control
A well-written marketing plan without a comprehensive monitoring process will eventually fail. List 3-5 key operational, personnel or financial indicators (goals) to evaluate the effectiveness of your final marketing plan and explain their importance.
Week 6 Discussion Question 2
Strategic Planning
Strategic alliance with other organization is a commonly used strategy in today’s healthcare environment. Assume that you were the administrator at ABC hospital that will sign a contract with XYZ hospital to form strategic alliance. The physician leader at your hospital disapproves this deal and tells you that he will resign once the contract becomes effective. How will you respond to the physician leader?
Week 6 Assignment Final Paper
Final Paper
Your Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:
- Executive Summary (A summary of the plan’s highlights and objectives)
- Market Analysis
- Organization and Products/Services Overview
- SWOT Analysis
- Customers (Customer demographics and needs)
- Environmental Analysis
- Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
- Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
- Marketing Goals and Strategies (A discussion of overall goals and strategies)
- Marketing goals (including short-term and long-term goals)
- Financial goals (including short-term and long-term goals)
- Marketing mix
- Monitor and Control
- Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
- Contingency plan (if any)
Writing the Final Paper
- Must be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
- Must include a cover page that includes:
- Title of Paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must include an introductory paragraph with a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must conclude with a restatement of the thesis and a conclusion paragraph.
- Must use at least ten scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include, on the final page, a Reference Page that is formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
Answer preview
EXECUTIVE SUMMARY
The marketing plan is on a fiction company known as Madrid Health Care. It is designed to offer medical services for its clients. This marketing plan will illustrate the market segments and the strategies employed to gain customers. This will help create a solid and stable revenue stream for the company. Our unique focus of Madrid Health Care is to create differentiated services that make the company gain competitive advantage. The firm is set to experience a greater than anticipated demand for its services. The target customers for its products are the citizens from all over the nation. The Madrid Health Care will consider extending product lines after gaining stability. The marketing environment is set to attract new customers and increase their retention. An evaluation of the internal strengths and opportunities of Madrid Health Care served as the foundation for the marketing plan. The external opportunities and strengths have also been incorporated. The marketing plan will focus on the growth strategies of the company. This will suggest ways in which the customer relationships will be built. This will also touch on the development and innovation of the products and services (Rogers, 2011)……………………..
WORD COUNT:3022WORDS
FORMAT:APA