Marketing Reasearch Process paper

I need a 3-5 page paper reviewing the marketing research process for the Edible Arrangements Company as if you were the new marketing manager looking for new concepts to boost market share.




preview of the answer..

People tend to believe that the way to a person’s heart is through his or her stomach. The same principle applies to loved ones, co-workers or bosses. This stems from the fact that edible products usually provide clients with a thoughtful and new way of expressing appreciation and love. However, for a company venturing into this area to be successful, there are various marketing plans and processes they need to invest in. This aspect is brought about by the current stiff competition in the business world, something that is forcing firms to go an extra mile into …

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