Marketing Research Practices

Task Name: Phase 2 Individual Project
Deliverable Length: 1,000–1,500 words
Details: Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

In preparation for the survey to find out more about the customer, determine the target market. Develop a profile for the target audience. Conduct secondary research on your company/client’s product or service and target audiences. Answer the following questions in your target customer report:

  • Why is it important to select a target market first in the research process?
  • Who is the target market?
  • Identify the target market’s personality traits, interests, and lifestyles.
  • What research did you use to determine the target market?
  • List 2–3 resources used to determine the target market.
  • State how identifying the target market will help you develop the research design survey.





preview of the answer..

Marketing refers to the act of business firms and organizations aggregating with the prospect of putting consumers with similar tastes and preferences into similar segments. This enables firms to target several categories of buyers that perceive the value of particular products and services fully. In the modern world business arena, businesses segment markets in order to overcome the stiff competition. This is because of the fact that it is extremely difficult for a firm …

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