Marketing Strategies

Marketing Strategies

1. (200 words)

• For the television and radio marketing campaign: (100 words)
  • What is one metric that Digital Worldwide can use to measure the success of this marketing campaign?
  • Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
• For the online marketing campaign: (100 words)
  • What is one metric that Digital Worldwide can use to measure the success of this marketing campaign?
  • Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
  • SEE ATTACH RECORDING FOR QUESTION 1
  • 1-2 paragraph

2. Research Dell Corporation and Hewlett Packard. Analyze each company’s competitive strategy. Are they really in competition with each other? If so, how? Which company is the better competitor? Why? Which has the best chance for a successful future? Why?

1-2 paragraph- 200 words
Answer preview………..

Traditional marketing components such as print media, television, and radios are proven techniques with high success rates. They have a long standing initiative that the public already understands. The only metric that can be used to measure the success of this component involve counting the number of invoices that company issues or the rate of shipment. This element of advertising proves invaluable when the customer targeted include the individual who of older generations or who resides in areas with low internet connectivity (Royle &Laing, 2014). Control for this component would involve creating a questionnaire that each buyer would fill out details of how they got information concerning the product……

 APA 505 words