Marketing Strategy – Event Planning Business
Marketing Strategy – Event Planning Business
It is important to choose a marketing strategy that considers the environment, the competition and your products’ strengths and weaknesses.
- What is the competitive strategy for your company? Using Porter’s Generic Strategy, which approach will you use and why?
- Once you identify your approach, discuss how your strategy will be implemented given the market forces. For example, if you choose a differentiation strategy, how will you differentiate your product or service from the competition?
- Will your prices reflect the strategy you chose? How will you market to the audience reflected in your strategy?
Answer preview……..
apa 453 words