You work for LL Company, which manufactures high-end optical scopes

You work for LL Company, which manufactures high-end optical scopes for hunting rifles. LL Company has been the market leader for the past 20 years and has decided to diversify by applying its technology to develop a top-quality binocular. What kind of project management structure would you recommend they use for this project? What information would you like to have to make this recommendation, and why?

Please try to choose simple word because I am international student
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Answer preview for the paper on ‘You work for LL Company, which manufactures high-end optical scopes for hunting rifles’……………

LL Company is an existing company which has been in the market for twenty years as a manufacturer of high-end optical scopes for hunting rifles. The application of its technology to develop top-quality binoculars means it has adopted change and diversity regarding its organization and management structure. I would recommend it to apply the matrix organizational structure in this project. Matrix organizational structure can be said to be lying between the functional organizational structure and the projection organizational structure depending on the type of the matrix structure being operated. There are three types of matrix organizational structures which include: the weak matrix organizational structure, the active matrix organizational structure as well as the balanced matrix organizational structure…………

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You work for LL Company, which manufactures high-end optical scopes for hunting rifles
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