For Milestone One, you will complete a draft of section I of your final
For Milestone One, you will complete a draft of section I of your final
For Milestone One, you will complete a draft of section I of your final project: SNHU Pet Supply Marketing Strategies. For this section, analyze SNHU Pet Supply’s current marketing strategy and how it supports their overall brand positioning.
Analyze SNHU Pet Supply’s current marketing strategy by:
- Describing how SNHU Pet Supply currently positions its products
- Identifying all of the different marketing platforms SNHU Pet Supply uses, and explaining how they work together to support the overall brand positioning
- Identifying weaknesses in SNHU Pet Supply’s current overall marketing strategy
Be sure to support your responses with specific examples from the case study provided. Milestone One provides you with an opportunity to obtain valuable feedback from your instructor, which you should incorporate into your final project submission.
For additional details, please refer to the following documents:
http://snhu-media.snhu.edu/
Overview: In this assignment you will be analyzing SNHU Pet Supply’s current marketing strategy and how it supports their overall brand positioning. This milestone is due in Module Two.
Prompt: Specifically, the following critical elements must be addressed:
I. SNHU Pet Supply Marketing Strategies: In this section, you will be analyzing SNHU Pet Supply’s current marketing strategy and how it supports the company’s overall brand positioning.
A. Describe the messaging strategy SNHU Pet Supply currently uses to position its products. Support your description with specific examples from the case study.
B. Identify all of the different marketing platforms SNHU Pet Supply uses and explain how they work together to support the overall brand positioning. Support your response with specific examples from the case study.
C. Identify weaknesses in SNHU Pet Supply’s current, overall marketing strategy. Support your identification with specific examples from the case study.
Rubric Guidelines for Submission: Milestone One should adhere to the following formatting requirements: 1 to 2 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and APA formatting
Answer Preview………..
SNHU’s Pet Supply currently positions its products in several ways to remain competitive in the market. One of the ways is through charging a price that is 10% higher than that of competing products. Doing this creates the notion that the products offer greater value to customers and their pets compared to other competing brands in the market. SNHU Pet Supply also positions its products through having an online store where customers can purchase some of the pet food that is on sale. An online store is highly convenient and one that provides seamless shopping for its clients. An online store also has a greater reach meaning that local customers and those from other regions can easily have access to the products that the firm offers or delivers into the market………
APA 451 words