Mission Statement

Mission Statement

Read Nicon Inc’s mission statement in Exhibit 2.1. and watch the video What Makes a Mission Statement Good (or Bad)?. https://www.youtube.com/watch?v=XlVBD4PmcTg

• Compare your organization’s vision and mission statement to that of Nicon, identifying at least three comparable concepts. Based on the provided YouTube video, do you consider Nicon’s statement to be effective? How about the one your company has?
• If you are not employed, use a past employer’s mission statement, or one from a company you are familiar with. You may discuss your mission statement from any perspective you desire, but the posting must be well-thought out and inspire dialogue in reference to the case company.

Please use at least one more outside source in addition to our textbook and the provided video.

Book is

• Pearce, J.A. & Robinson, R.B. (2011). Strategic management: Formulation, implementation and control (12th ed.). New York: McGraw-Hill.

Answer preview……………

The Nicon’s statement is well thought of and has broad applicability in designing a new mission statement or rewriting a mission statement. The rules are straightforward and definite; the first rule is conciseness of the declarations. Short sentences are easy to remember and work best to guide the workers and to give them the purpose of the company. The second stamen is simplicity, the simpler the statement is, and the more likely it will be easier for incorporation into employees’ minds. It must use the language the people understand and use in their normal lives. The third concept of a great mission statement is the purpose; the mission statement must echo what the company does during its daily operations…

 APA 480 words