MKT 113: Final Project Part I Milestone Two

1. Continuing with the scenario from your product overview, report your findings and
recommendations to the stakeholders of your company. Your job is to help the
company launch a new pet food line. The food line will be for both cats and dogs,
and the company is excited because the product is made of all natural ingredients.
You will need to make some key strategic recommendations about how to launch
and promote this new product line. Create a presentation to share your
recommendations with the stakeholders within your company. The following aids are
provided for guidance:
o A complete example presentation called Part II Exemplar – Tip Top Bakery
Marketing Recommendations for presentation ideas and guidance
o A presentation template, the Final Project Part II Final Submission PPT
template , for your own marketing recommendations
Prepare your marketing recommendations presentation using the Final Project Part II
PowerPoint template provided. Ensure that your presentation addresses all of the
critical elements in the Final Project Part II Document. For additional details, please
refer to the Final Project Part II Document in the Assignment Guidelines and Rubrics
section of the course.
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