MKT 500 Marketing Management Week 4 Discussion 1
pinkberry – Watch the video, Pinkberry, https://www.lynda.com/Design-Documentaries-tutorials/depth-Pinkberry-case-study/125753/176630-4.html and answer the following questions:
- How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.
- Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
- Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.
Respond to Peer(s)
- Read and respond to at least one of your classmates’ posts.
The enthusiasm of Santosa is seen to be accountable for the brand success of Pink berry for more than six years now. However, branding is a concept that hopes to keep on being changed and this is achieved through innovation of new ideas. As times goes, people may tend to be used to a precise log of the product, and thus with innovation, it would be essential to upgrade the personality of the brand to make it stronger by changing the logo of the brand. Via changing………………………
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