Netflix: A Model of Disruptive Innovation

•Discuss a current or past innovation. You must hit on the key topics from the innovation
lecture.
•Describe the innovation and a BRIEF background. The paper is not a book report or a
technical deep dive into the innovation.
•Describe the innovation TYPE that best illustrates your topic. For the purposes of the paper
you will use Breakthrough, Disruptive, Sustaining, and Research. Each of these has a
definition. Your paper should be thoughtful enough to attach the correct definition to you
topic. It’s not enough to simply state the TYPE. Your paper needs to explain how or why you
determined the TYPE.
Research – Discover more about how things work
Sustaining – Adding value to existing products, environments, processes to build market
share and maintain value
Disruptive – Creating new products, services, processes, etc. that replace the status quo.
Breakthrough – Paradigm shifting
•Describe the innovation SKILLS（•Associative
Thinking•Questioning•Observing•Networking•Experimenting） that were used to develop the
innovation. You will learn these in class. For the purposes of the paper you will use
Associative Thinking, Observation, Experimentation, Questioning, and Networking. It’s not
enough to simply state the SKILLS. Your paper needs to explain how or why you determined
the SKILLS.

Answer Preview…………………..

Companies innovate due to the need to always keep pace with the highly dynamic and evolving needs of consumers thereby preventing competitors from reducing their market share. The main benefit of continuous innovation is increased profitability as a result of high patronage from existing loyal customers. However, a con of modifying products and services for core customers is the possibility of producing offerings that are too advanced, not affordable or too complicated for consumers to them. Also, the aim of the executing various innovative approaches as a sustainable tool is to cater for the upper echelon of the markets that have been the mainstay of the organization’s success. Netflix’s emergence as the leading video streaming Service Company in the world was not only due to the strategic blunder of Blockbusters but its disruptive innovation approach of creating new products and services that leveraged on technology to meet the needs of all segments of the movie rental market………………

APA 723 words