Part 1 Tasks (From topics Weeks 1–4):

Part 1 Tasks (From topics Weeks 1–4):

Write a paper (12–15 pages) that analyzes a product’s advertising campaign. The analysis of the product’s advertising campaign (the Key Assignment final paper) will include the following sections:

A brief (1–2 pages) description of the product and the advertising campaign under analysis, including the types of mass media usedMedia effects research and sociopsychological theories that are applicable to the campaign (Week 1 topics)A discussion of the mass media impacts (Week 2 topics)The use of sex and violence in the campaign (Week 3 topics)A discussion of emotions, persuasion, and stereotypes as they relate to the product’s advertising campaign (Week 4 topics)