Please explain how social media has the potential to blur communication boundaries
Please explain how social media has the potential to blur communication boundaries
Your final essay exam will consist of five (5) essay questions that are based on the material you covered in the course.M8A1-Final Essay Examination. Each essay answer should consist of at least 500 words and should be written in APA format.
Please choose 5 of the below questions and answer them:
1. Please explain how social media has the potential to blur communication boundaries. After you explain this, please offer anecdotal examples from your own
experiences to help illuminate this issue.
2. Please explain some specific innovative social-media strategies that organizations
and businesses can employ in order to better engage consumers and the public.
Within this, please also explain some advantages that social media has over
traditional forms of marketing and communication.
3. Please explain how the "Attention Economy" helps us to understand the
challenges facing contemporary advertising and marketing. Your answer should
demonstrate an understanding of the attention economy, and it should be
supported by examples.
4. Please explain the differences between product integration and product
placement. Use examples to support your explanation. Also: Please explain how the
contemporary communication and media landscape makes these innovative
strategies so necessary. Your answer should offer several characteristics of the
contemporary landscape to support this answer.
5. Please explain how innovative communication technologies have transformed
news. How are new organizations using these contemporary media platforms? How
are news audiences using these platforms? How have innovative platforms changed
the relationship between news organizations and the public?
6. Please take one of the below key concepts and apply it to news media, explaining
as thoroughly as possible how it helps us to understand journalism in this age of
digital innovation:
The key concepts:
News media affect and reflect society
U.S. news media are profit-centered
News media are always at the cutting edge of technology
Few people share identical news media environments
An old medium never dies
7. Please explain copyright and fair use and explain how discussions of them relate
to the Internet – particularly in terms of potential pitfalls and litigation. How has the
very nature of the Internet exacerbated debates over copyright. Use specific
examples to support your answer.
8. Please explain your opinion regarding the ethical implications of "mass
digitization" (as explained in the module 8 article on that subject) and "What's a Fair
Share in the Age of Google?" Are people such as writers, journalists, and publishers
being essentially ripped off because of a cavalier attitude toward copyright? What
are the ethical implications for organizations and businesses? Please explain your
position and support it as thoroughly as possible.
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APA 2933 words