Porsche case

Final Case Study and Strategic Plan [CLOs: 1,2,3,4,5]

Read What’s Driving Porsche? and History of Porsche AG – FundingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.

Your strategic plan must be future-oriented and must:

  • Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
  • Explain the current situation of the organization in the market (industry, market, and general environment analysis).
  • Assess the financial performance and condition of the organization.
  • Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
  • Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan.
  • Describe your recommended organizational structure.
  • Explain your plan to measure the success of your strategic plan.
Your paper must be 10 to 12 pages in length (excluding the title and reference pages) and be formatted according to APA style guidelines as outlined in the Ashford Writing Center. In addition to the text, you must use at least five scholarly sources. Remember to incorporate information that you have learned from this course as well as your personal experience.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment

preview of the answer..

In the year 1931, Ferdinand Porsche alongside his son and son-in-law, Anton Piech founded Porsche. Porsche was initially known as Porsche Engineering Office and it was not an automobile then but rather a firm that used to deal with the selling of services to other carmakers. It was until 1934 that Adolf Hitler commissioned Porsche to make a “people’s car” or what is also known as “Volkswagen”. The first model of VW Beetle was the VW Type 60 and was first tested on road in the mid-1930s. The first plant dedicating to manufacture the VW was opened in 1938. In 1948, three years after the end of World War II, Porsche produced its first branded sports car. After an interval of two years, the Porsche 356 …

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