PR Campaign and marketing
Write an analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization (Riordan Manufacturing). Must be plagiarism free. Minimum 200 words.
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Integrated marketing communication programs are used by an organization in the marketing department to ensure that there is a full understanding of the main issues needed in building a clear and a cooperative communication strategy for an organization by aligning strategically their advertizing, public relations, and direct and digital marketing. Riordan is an international leading plastic container manufacturing company and their main customers are aircraft manufactures, automotives,
total word count: 274
