Prepare a 5–7-page environmental analysis of a health care organization addressing both the external and internal environments.

Mayo Clinic Current Environmental Analysis

OVERVIEW

Prepare a 5–7-page environmental analysis of a health care organization addressing both the external and internal environments.

Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.

Health care organizations have embraced strategic management and developed unique processes for their industry. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the health care industry’s dynamics. Strategic management has become the single clearest demonstration of effective leadership in health care organizations.

Health care organization leaders need to understand the external environment in which they operate and anticipate and respond to the significant shifts taking place within that environment. An organization engages in service area competitor analysis to:

• Determine the geographic service area.
• Analyze the competitors within that service area for strengths and vulnerabilities.
• Assess the impact of its strategic actions against specific competitors.
• Anticipate potential actions a competitor might take that would endanger the organization’s market position.

Analyzing competitors assists organizations in identifying their competitive advantage—the basis on which they are willing to compete. Evaluating the organization’s internal environment is also critical. This requires evaluating such functional areas as clinical operations, information systems, marketing, clinical support, human resources, financial administration, and so on. In an internal environmental analysis, leaders carefully examine each function or organizational subsystem and then develop and analyze a list of strengths and weaknesses for each. This approach has been successful in some cases; however, an internal environmental analysis alone does not adequately address strategic issues.

SUGGESTED RESOURCES

Strategic Planning

The following resources provide an overview of the current state of strategic planning in health care organizations.

• Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). Strategic management of health care organizations (8th ed.). Hoboken, NJ: Wiley.
  • Chapter 1, “The Nature of Strategic Management,” pages 1–36.
  • Resource 1, “Analyzing Strategic Health Care Cases,” pages 431–442.
    • This appendix provides a macro-level overview of case analysis, which can be utilized as a resource for the course assessments.
• Baum, N., Brockmann, E. N, & Lacho, K. J. (2016). Strategic planning: A practical primer for the healthcare provider: Part I. The Journal of Medical Practice Management, 31(6), 371–373.
• Baum, N., Brockmann, E. N, & Lacho, K. J. (2016). Strategic planning: A practical primer for the healthcare provider: Part II. The Journal of Medical Practice Management, 32(1), 51–53.
• Martin, R. L. (2014). The big lie of strategic planning. Harvard Business Review, 92(1/2), 78–84.

ASSESSMENT INSTRUCTIONS

Note: Complete the assessments in this course in the order in which they are presented. You will make use of this analysis in the next assessment.

PREPARATION

To prepare for the assessment, select a health care organization. You may choose the organization in which you currently work, an organization you would like to work for in the future, or an organization about which you would like to learn more. You may select an organization from any of the following sectors. You may also make your selection from a sector not listed here that directly reflects your career plans.

• Long-term care.
• Mid-sized facility.
• Behavioral health hospital.
• Large urban hospital.
• Small rural hospital.
• Freestanding facility.
• Telehealth organization.
• Government/military.
• Integrated delivery network (IDN).

Make your selection carefully. If you choose your own organization, it will be easier to obtain the kind of information you need to complete the assessment. If you do not select your own organization, you might want to consider a larger health care provider (for example, Cigna, Kaiser Permanente, UnitedHealth Group, Blue Cross Blue Shield) that publishes the organization’s directional strategy. You may also select a type of organization from the list provided, but recognize you will still be expected to gather marketing information, benchmark data, financial summaries, et cetera.

SCENARIO

Your boss is responsible for updating the organization’s strategic plan. She has asked you to do some of the legwork and complete an environmental analysis. This analysis will help your organization scan the external and internal environments and identify current challenges and opportunities that will enable it to prepare for the future.

REQUIREMENTS

Analyze your selected organization’s external and internal environments.

You may use any contemporary environmental analysis tool included in the strategic management planning process to conduct your analysis. Examples include PESTLE analysis, Michael Porter’s 5 Forces model, Levels of Competition model, et cetera.

Remember, your analysis must address both your selected organization’s external and internal environments. In addition, your analysis must include all of the following elements:

Environmental Analysis Requirements

The requirements, outlined below, correspond to the grading criteria in the Current Environmental Analysis Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed.

• Evaluate the organization’s directional strategy, as reflected in its vision, mission, and values.
• Identify key industry structural features determining the forces governing competition.
• Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence.
• Follow current APA formatting and style guidelines for citations and references.

Document Format and Length

You may write your environmental analysis using a familiar and appropriate document format used by health care organizations, such as a memo, business report, or white paper. Adhere to APA style and formatting guidelines for citations and references, and include a references page at the end of your document.

Your written analysis should be 5–7 pages in length (double-spaced).

Supporting Evidence

Cite a minimum of six references to current scholarly and authoritative sources to support your analysis. Examples include: accrediting body standards, industry standards, and government agency reports, such as the National Academy of Medicine, et cetera. You will also want to include organizational information.

Format your citations and references according to APA style and formatting guidelines.

Subject: Masters Nursing

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