Press Release Analysis
Press Release Analysis
Choose your favorite company or a company related to your field of study, and then review a press release made by that company (usually located on the company’s Web site). Include the link to the company’s press release within your primary post so that your fellow classmates can review it.
After reviewing the press release, discuss the following:
Who is the intended audience of the press release?
Did the press release effectively communicate to the audience base? Why or why not?
What is the main message that the company is trying to communicate?
Explain 1 of the strengths of this press release.
Explain 1 of the weaknesses of this press release.
Is the press release effective or ineffective? Explain your response.
Company to be used – Smith and Wesson
Press Release Article to be used- http://ir.smith-wesson.
Answer Preview……………..
Different companies use press releases to explain a particular issue or event within the organizations. While some messages are intended to create a particular impression of the company on the society, others are intended to reach out to people affiliated with the company in question. American Outdoor Brands Corporation (AOBC), had a press release on 1 March 2018, in which the company made its financial records public. The information contained I the release largely included financial records of the company’s transactions, which could be helpful to the stakeholders in determining their relations with the business. Therefore, the primary audience for this information was the company’s stakeholders, including creditors, debtors, and shareholders, who could use the information on the company’s financial position to determine the nature of their future relations with the company………….
APA 416 words