Proctor And Gamble In Vietnam
Proctor And Gamble In Vietnam
Review the article:
Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html
- Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G’s strategy to enter the Vietnamese market?
- In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance?
Answer preview
Looking at the initial market entrance for P & G, we tend to believe that they did not work hard to ensure that they moved forward. P & G has gained marketing plan insights through its Vietnamese marketing studies which it has been in a position to incorporate in their product use and sales strategies. For instance, P& G realized that the Vietnamese population is less than 25 years. Through this, they have been able to sponsor schools so that they can incorporate and indoctrinate their products into the youth. The market share is anticipated to grow and even double through 2016 (Coleman-Lochner, 2012). Therefore, P & G comprehends that if they are to be able to increase their market share in the growing economy then they have to share in the booming economy. P & G must work hard to position their company in the market to ensure that it grabs a large market share…………….
WORD COUNT:354WORDS
FORMAT:APA