Product and Process

Product and Process

Choose a company and some specific product (or service) they produce for which you believe considerable redesigning, repackaging, or re-configuring could result in substantial increases in the company’s sales and profits. Once you have completed your research, address the following questions:

1. What is the product’s history, who makes it, how long has it been on the market, what is it’s function. Include any competition this product has and how this product “stacks up” against the competition.
2. What are some of the challenges to market acceptance?
3. Explain how you would reconfigure the product or service to grow sales and profits.
4. Discuss how you would market this product once redesigned. 300 Word Minimum

REQUIREMENTS

One product from Nike is the Nike Epic React Flyknit for women. It was released in January 23rd, 2018 in a bid to satisfy the desire of customers regarding durable and comfortable which also boost their energy when they are running (Nike News, 2018). Therefore, it has been on the market for eight months. The shoe has a midsole that stretches beyond the simple upper at the point of the heel for comfort and stability for the runners. Runners can be comfortable because of the cushioning effect of extended midsole around the heel. The shallow parts make the shoe firm so it can give the wearer stability and support. The shoe was also engineered for breathability and flexibility. A competition of this product is the Ultra Boost Shoes by Adidas (Adidas, 2018). These are also women’s sports shoes, and they are also flexible, comfortable, with an urban design. The Nike Epic React Flyknit enables the runner to be flexible even on rough terrain, and the midsole was engineered to be extensive and taller to provide support……….

APA 644 words