Product and Competitive Analysis

Product/Brand Analysis.A&W is a global fast food restaurant that is widely known not only because of its fast food products, but primarily for the original beverage it offers; the A&W root beer. The restaurant is #1 for the root beer with over 1,200 outlets; 750 restaurants in Canada and 450 outlets in the United States and other countries overseas. Considerably, the company has relied on the Baby Boomer generation brand, a legacy approach that is familiar to most of its customers (Mathe-Soulek, Krawczyk, Harrington, & Ottenbacher, 2016). Besides, the root beer was its first product which is well-known to its target market. Additionally, A&W restaurant is known to be the first-food company that adopted the system of the roadside franchise……………………….